Smart ways to make money online - Traffic Optimization - Publish a Newsletter.

It amazes me how many people don't capture email addresses on their site. Email marketing can be one of the most effective ways of creating loyalty and trust with your visitors.

Newsletters can keep your visitors informed with what's new at your site, and it also provides you with the opportunity to market additional products and services to them.

What's great about a newsletter subscriber is that they've already told you they like what you have to offer. They wouldn't have given you their email address if they didn't right? So it's important you keep their interest so they don't unsubscribe.

Don't Go For The Sale Every Time

Many people make the mistake of trying to throw in too many sales pitches in their newsletters. If you appear as though you're just trying to get your visitors to buy something every time you send out an email, they'll catch on quickly and unsubscribe.

Now, there is the exception. If you own a shopping website then this rule doesn't apply as much. Your visitors expect you to send information on new products in your store.

For example, when you sign up with Target.com's newsletter, you expect them to send you deals and information on products you can purchase on Target.com. What else would you do at Target.com but shop?

However, if you have an information website on how to play tennis, and in your newsletter you're constantly trying to get people to buy from different sports stores you're affiliated with, that's a different story.

Eventually your subscribers will start to feel like they're being pitched to over and over again. Pretty soon they'll get the idea that you're just trying to earn a commission and sell products.

Mix Relevant Information With Product Recommendations

It's important that you find a nice mix of providing quality information and soft selling. In other words, every email you send out should not be promoting something. Sometimes you should just send out helpful information that your audience can use.

Then once and a while you can throw in a recommendation for a product you believe your subscribers will be interested in. This is where you plug the company you're affiliated with.

Let's say you send out a newsletter on how to perfect your tennis swing. You can go through the techniques in your email and at the end you can recommend your favorite tennis video from Amazon.com. This is where you send them to buy the video and Amazon.com's affiliate program pays you.

So even though you are promoting a product, you still began the email by offering them valuable information about the topic of tennis. What's great is if you do this effectively, it doesn't come off as "selling". It just appears that you're making a recommendation for a product you love.

I Use Aweber

I tried running a newsletter script on my own server, but it was not very robust. Unless you are really into programming, I'd recommend using a third party site to manage your newsletter.

With Aweber, you can collect demographic information from your website visitors when they subscribe, and you can send targeted messages based upon the information you collect.

So for example, let's say when people subscribe to your newsletter you ask them for their age and their sex. With Aweber, you can send a targeted email out to females under the age of 30 if you wish.

Aweber also tracks click-thru rates for links inside your emails and they provide excellent reporting.
You can try them out for free here

 
Lesson #8 : Traffic Optimization - Use An Autoresponder

HOMEPAGE