Smart ways to make money online.
Smart ways to make money online - Traffic Optimization - Offer Something Free.
Everyone loves free. What a great way to get your visitor's attention. Just make sure that whatever you are offering has value and ties in well with your visitor's interests.
It wouldn't make sense to offer a free book on how to build traffic on a site that instructs people how to get out of debt. People who visit that site go there because they have an interest in managing their finances. A better offer to this audience would be a free report on how to save money.
I've seen many people offer a free eBook to anyone who subscribes to their newsletter. This is a great idea. People guard their email addresses so carefully these days, so offering something in exchange for their address is a great idea.
Free Offer Ideas
Below are some items you can give away for free from your website:
Free reports
Free eBooks
Free samples
Free trial downloads of your products
Buy one get one free offer
Ken of SiteSell.com Does It Right!
In my opinion, no one utilizes the free giveaway strategy better than Ken Evoy of SiteSell.com. The man is brilliant.
His premier product is a web host called Site Build It (SBI). So he warms his visitors up to it by providing outstanding free services and tutorials that introduce the product.
Even though each freebie focuses on a different topic and/or provides a different service, he finds a very subtle, yet effective way to promote the SBI web host in every one.
What amazes me even more is that the free products and services he gives away are extremely high in value. You can tell he didn't just throw them together overnight. There was careful planning and a lot of hard work involved.
So why would he just give away something valued so highly? Because Ken understands that offering high-quality products for free helps you build credibility.
It's a great strategy because when you offer something of superb value for free, people are that much more willing to pay for products and services that you offer. Let's face it. If the freebies are worth gold, imagine the value inside of the products he has for sale.
If you want to see how Ken PREsells his premier product by offering freebies, visit SiteSell.com
Lesson #20 : Traffic Optimization - Keep Building Content...Forever!