Smart ways to make money online - Traffic Optimization - Advertise in Pay Per Click.

Some people don't like the idea of paying for traffic, but in a world where top 10 search engine rankings are getting more difficult to come by, PPC advertising is definitely worth considering.

Yahoo Search Marketing and Google's Adwords are the two most popular PPC programs, and they also have the greatest traffic generation potential.

The nice thing about PPC advertising is that you only pay for the traffic you receive. In addition, both Google and Yahoo allow you to set budgets so you can control how much you spend every day, month, etc.

Even though many popular keywords are very expensive, you can still discover "lesser searched" terms that are much cheaper. True, you won't get as much traffic as you will with some of the popular keywords, but you pay much less per click. Plus, if you can find hundreds of cheaper keyword phrases to bid on, that traffic will eventually add up.

Both Yahoo and Google provide excellent reporting tools so you can evaluate which keywords are converting best for you. This is important because you don't want to waste money on terms that don't result in a sale, email subscription, etc.

The best way to approach PPC advertising is to start out small. Set an affordable monthly budget and test several different keyword phrases to see which ones work best for you.

Some experts even believe that advertising in PPC programs can also help your rankings with natural/free search. There's no solid proof of this, but I wouldn't be surprised if this is true.

 
Lesson #18 : Traffic Optimization - Hold a Contest

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